We Matter

I Matter. You Matter. We Matter.

Hope. Culture. Strength.

We Matter is an Indigenous-led and nationally registered non-profit organization that is committed to Indigenous youth empowerment, hope and life promotion.

The key project is the We Matter Campaign – a national multi-media campaign in which Indigenous role models and allies from across Canada submit short videos, written and artistic messages sharing their own experiences of overcoming hardships and communicating with Indigenous youth that no matter how hopeless life can feel there is always a way forward.


The website includes a mission statement, information about commitment, what we do, presentations and youth workshops, USB sticks, lesson plans and tool kits, outline of family and partners, We Matter team, what the team wants youth to know.