Health Canada is ramping up efforts to tackle what it sees as an increasing problem and to warn young Canadians about the potential risks associated with vaping.

The government body has launched a multi-phase planned campaign. Both anecdotal information and unpublished research show increases in the rate at which Canadian youth are trying and using vaping products from a rapidly evolving market.

Maryse Durette, the spokeswoman, states that the first phase is underway and features paid and social media ads urging parents to start discussing vaping health risks with their kids.

Talking with your teen about vaping: a tip sheet for parents

Learn more: New Health Canada campaign warns youth about risks of vaping